Tag Archives: lead conversion

Post-event Marketing: How to Convert Attendees into Clients

Post-Event Marketing: How to Convert Attendees into Clients by Amy Zucchi-Justice

In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.

When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to: Continue reading

Event Participation = Marketing Opportunity

Event Participation = Marketing Opportunity by Amy Zucchi-JusticeThere are many types of industry-specific events each year. Getting involved with such an event is a great tactic to help boost your brand, sales, clientele and more.

With so many events, what is the best way to manage it all? How do you choose which ones are best for you and your marketing strategy?

There are conferences, networking events, trade shows, etc. Some are national, some are regional, some are local…it is crucial to find the right kind to attend. In order to make sure that your participation is a productive tool for you and your company, you should: Continue reading

3 Systems that Help Convert a Lead into a Customer

3 Systems that Help Convert a Lead into a Customer by Amy Zucchi-JusticeMany of the email and marketing systems available today can do a lot of marketing work for you. These systems have features such as forms to capture leads, automatic replies, and even customized follow-ups. These sophisticated, integrated tools are changing the way businesses prioritize their marketing efforts. By knowing what stage of the buying process your customers are in, your sales team can focus on the lower-hanging fruit and your marketing team can focus on everyone else. Continue reading