I’ll be the first to admit that I didn’t expect reading “IN TOUCH” magazine would spark an idea for a Social Media article. I purchased this and a few other gossip magazines while waiting to board a flight to NYC with my 14-year-old niece. I figured this should keep her occupied on the plane for five hours since this is what teens like these days right?
Turns out I was more interested in the information I found between the glossy pages than she was. One article alone made my $4.99 investment on IN TOUCH magazine worth every penny. The article was a summary of random statistics from 2018. Not your typical boring, complicated stats, but pretty & fun and EASY to comprehend.
MOST TWEETED ABOUT 2018: K Pop band called BTS. What’s K POP? Who is BTS? If your target audience for your business is teens/young adults then you need to know who and what this is. Go to their twitter and engage with some of their followers…
MOST LIKED TWEET 2018: A tweet sent out by yup you guessed it – the K POP band called BTS…
MOST BINGED SHOW ON NETFLIX 2018: On My Block (teen audience)
MOST WATCHED MOVIE ON NETFLIX 2018: The Kissing Booth – A romantic comedy for young adults.
Am I the only one noticing the trend here??
MOST STREAMED ON SPOTIFY: Drake who had 12 billboard top 10 hits in less than 12 months for male artist & Ariana Grande for female artist with her huge hit “Thank U, Next”. How can this information help you? If you are creating music of similar genre to theirs, start engaging with THEIR Twitter and Instagram followers. Again, if your company creates products for this target audience engage, engage, engage!
MOST VIEWS ON YOUTUBE 2018: Luis Fonsi’s “Despacito” video was viewed more than 6 billion times which happens to also be THE most popular clip on YOUTUBE ever. Is his audience similar to your audience? Hmmmmm?
MOST LIKED INSTAGRAM POST OF 2018: The Instagram Egg. When Kylie Jenner introduced her baby Stormi she had over 18 million likes which was the most liked post on Instagram at the time. You’re not interested in the Kardashians or their babies? That’s OK, stay with me… Chris Godfrey a British Advertising Creator came up with the idea for The Instagram Egg. You can check it out on Instagram @world_record_egg and see for yourself how The Instagram Egg not only beat out Kylie Jenner’s post with over 53 million likes, but it also turned into the most liked online post on any social website IN HISTORY. Still not interested? When Godfry posted the initial egg he said in his post “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this” That alone probably caught people’s interest right there. Even though Kylie has a HUGE following, there are also plenty of people that aren’t interested her life. Chris Godfrey caught the attention of THE WORLD and he had a goal. In the posts that followed he posted other egg pictures and one had some cracks. He’s now established a huge audience for his message which most of us thought was just a funny egg to knock Kylie off the world record. He had a few more egg posts and then the big reveal to his now over 9 million followers: “Recently I’ve started to crack, the pressure of social media is getting to me. If you’re struggling too, talk to someone.”
The Creator of The Instagram Egg then posts talkingegg.info which takes you to a website that has useful mental health links for organizations and help lines in over 50 countries. PURE GENIUS.
Gossip magazines may not be for everyone, but the point is you can gather information from just about anywhere to help grow your business.
Now you can’t stop reading the newsstand mags? Let The Karlyn Group–a full service marketing & sales firm assess your business needs. Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.