QUICK & DIRTY 411 ON INSTAGRAM

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INSTAGRAM is just a social media site that people post pictures on for fun. WRONG!! While many people do use IG  to post fun pictures of their #currentsituation #sundayfunday or #workflow… you need to use IG to promote your business for FREE!  Here’s some quick facts we found on HOOTESUITE.COM on how you can use Instagram to help YOU.

 

INSTAGRAM USER DATA:

  • 1 Billion active users
  • 88% users outside Unites States
  • 71% under age 35
  • Even usage among males/females
  • 32% are millennials
  • 22% log in once per day
  • 38% check their IG account multiple times per day
  • 25% of smartphone users have IG
  • 72% U.S. teens use IG which has now surpassed snapchat
  • 91% use Facebook
  • 95% use YOUTUBE
  • 35% adults online use IG
  • 28% of adult users are in the USA
  • All income brackets use IG

 

INSTAGRAM FACTS:

  • Over 95 million posts per day
  • 2 Billion posts liked per day
  • 1/3 of most viewed “stories” are from Businesses
  • 60% of users (over 600 million people) seek & discover new products on IG
  • 71% U.S. businesses use IG
  • Over 25 million business profiles on IG
  • 80% of users follow at least one business

 

HOW TO GET MORE FOLLOWERS TO CARE & ENGAGE WITH YOUR BRAND:

  • Decide on your target audience
  • Connect with your audience
  • Stay clear and simple – don’t ramble
  • Entertaining & quality content
  • Promote your IG on other social accounts
  • Use relevant # (hashtags)
  • Create your own hashtag for your brand
  • Try to get your post on the “explore” tab
  • Follow relevant users in your community
  • Follow users with similar interests
  • Follow competitors
  • Test different posting times
  • Use important words first, emojis
  • Ask questions
  • Clear bio & profile
  • Tag relevant users – maybe they “regram” you
  • Tell followers to tag people
  • Always use location so you’re more discoverable
  • Have a contest (ask for follows, likes, or repost)
  • Use IG stories to skip the algorithm feed
  • Relate your posts to current events
  • Engage daily
  • Post daily
  • Respond to comments daily on your page & other pages

INSTAGRAM is a terrific way to get your business out to the world with very minimal investment – except for time. Many companies already have a profitable client base & don’t have time to maintain an Instagram account on a daily basis. It’s basically an added bonus to what you are already doing. Sure you could “purchase” followers to get more “likes” but is that the audience you really want & will they turn into customers? Want a little guidance on how to get your Instagram Account up and running? Contact the Karlyn Group!

The Karlyn Group is a full service marketing & sales firm that is available to assess your business and growth needs. Whether you need guidance with social media, event planning, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

info@karlyngroup.com

#karlyn101

 

 

 

 

 

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