WHAT TIME IS IT? IT’S TIME TO POST!

time“What time is it?” is one of the most popular questions that has a variety of answers. Time to go to work, to lunch, the gym, a meeting, catch the train, meet a deadline – the options are endless as to what you have to do next and when. Building your company’s social media presence online is just another area of your life where TIME definitely matters!

Numerous companies have spent hours researching the social media engagement of millions of active user accounts over a variety of on-line platforms. The data and metrics collected can be mind boggling & a little confusing if you’re new to the game. All networks are different and while you want to get your content to every corner of the globe, there are different ways and times you should do it. Don’t try to be everywhere – follow some basic guidelines and then research what works best for your business!

We have compiled a brief list of the most popular sites & when they get the most engagement from their users.  Remember to keep your content relevant, your topics focused to your audience, and don’t be afraid to show a little personality. People LIKE when they can relate to a topic but more-so when it sounds like it is coming from a trusted reliable source!

TWITTER: Over 300 million active monthly users

  • Posts with a picture get more engagement (1-3 #hastags)
  • Lunch time between 11am – 1pm during the typical work week (Monday-Friday)
  • Wednesdays have the highest engagement
  • Weekends are the lowest engagement (people are enjoying their time off work)

INSTAGRAM: Over 500 million active users daily

  • 11-15 hashtags get the best visibility (you can have up to 30)
  • Lunch time between 11am-1pm & 7pm-9pm after work (Monday, Wednesday Thursday)
  • Wednesdays have the highest engagement
  • Weekends are lowest engagement (Saturday afternoon engagement for fun activities)

FACEBOOK: Over 2 billion monthly active users worldwide

  • #hashtags on FB are used but not as popular since a lot of accounts are private
  • Post during work hours 1p-4pm (people are bored at work & it’s probably open on their desktop computer)
  • Sundays have the highest engagement (checking out what everyone else is up to)
  • Tuesdays have the lowest engagement

LINKEDIN: Over 250 million monthly active users

  • #hashtags aren’t as effective as on other platforms but using 5-6 is acceptable
  • 10am – noon (Tuesday – Thursday)
  • Wednesdays have highest engagement
  • Worst times to post are after work hours and weekends

PINTEREST: Over 250 million monthly active users

  • 4 #hashtags when posting – no more than 20
  • 8pm-11pm during the week
  • Post all day Saturday & Sunday (people love hobby related stuff on the weekends)
  • Worst times to post are during work hours during the week

YOUTUBE: Over 150 million monthly active users

  • #hashtags are gaining popularity on YOUTUBE so don’t use too many
  • 12pm-4pm during the week so video will be indexed when people want to watch at night
  • Post Saturday & Sunday morning
  • Highest engagement is on the weekends

Depending on the day of the week and time of day, higher engagement times differ for each platform. Experiment to see what works best for your audience, keep in mind the time zone where the majority of your customers are located, and even sneak a peak at your competitors sites to see what times are working for them.

Still not certain what time it is? Let The Karlyn Group–a full service marketing & sales firm assess your business needs. Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

info@karlyngroup.com

#karlyn101 #socialmedia101 #socialmediastrategy

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CELEBRITY GOSSIP MAGAZINES CAN GROW MY BUSINESS?

gossipI’ll be the first to admit that I didn’t expect reading “IN TOUCH” magazine would spark an idea for a Social Media article. I purchased this and a few other gossip magazines while waiting to board a flight to NYC with my 14-year-old niece. I figured this should keep her occupied on the plane for five hours since this is what teens like these days right?

Turns out I was more interested in the information I found between the glossy pages than she was. One article alone made my $4.99 investment on IN TOUCH magazine worth every penny. The article was a summary of random statistics from 2018. Not your typical boring, complicated stats, but pretty & fun and EASY to comprehend.

MOST TWEETED ABOUT 2018: K Pop band called BTS. What’s K POP? Who is BTS? If your target audience for your business is teens/young adults then you need to know who and what this is. Go to their twitter and engage with some of their followers…

MOST LIKED TWEET 2018: A tweet sent out by yup you guessed it – the K POP band called BTS…

MOST BINGED SHOW ON NETFLIX 2018: On My Block (teen audience)

MOST WATCHED MOVIE ON NETFLIX 2018: The Kissing Booth – A romantic comedy for young adults.

Am I the only one noticing the trend here??

MOST STREAMED ON SPOTIFY: Drake who had 12 billboard top 10 hits in less than 12 months for male artist & Ariana Grande for female artist with her huge hit “Thank U, Next”. How can this information help you? If you are creating music of similar genre to theirs, start engaging with THEIR Twitter and Instagram followers. Again, if your company creates products for this target audience engage, engage, engage!

MOST VIEWS ON YOUTUBE 2018: Luis Fonsi’s “Despacito” video was viewed more than 6 billion times which happens to also be THE most popular clip on YOUTUBE ever. Is his audience similar to your audience? Hmmmmm?

MOST LIKED INSTAGRAM POST OF 2018: The Instagram Egg. When Kylie Jenner introduced her baby Stormi she had over 18 million likes which was the most liked post on Instagram at the time.  You’re not interested in the Kardashians or their babies? That’s OK, stay with me… Chris Godfrey a British Advertising Creator came up with the idea for The Instagram Egg. You can check it out on Instagram @world_record_egg and see for yourself how The Instagram Egg not only beat out Kylie Jenner’s post with over 53 million likes, but it also turned into the most liked online post on any social website IN HISTORY. Still not interested? When Godfry posted the initial egg he said in his post “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this” That alone probably caught people’s interest right there. Even though Kylie has a HUGE following, there are also plenty of people that aren’t interested her life. Chris Godfrey caught the attention of THE WORLD and he had a goal. In the posts that followed he posted other egg pictures and one had some cracks. He’s now established a huge audience for his message which most of us thought was just a funny egg to knock Kylie off the world record. He had a few more egg posts and then the big reveal to his now over 9 million followers: “Recently I’ve started to crack, the pressure of social media is getting to me. If you’re struggling too, talk to someone.”

The Creator of The Instagram Egg then posts talkingegg.info which takes you to a website that has useful mental health links for organizations and help lines in over 50 countries. PURE GENIUS.

Gossip magazines may not be for everyone, but the point is you can gather information from just about anywhere to help grow your business.

Now you can’t stop reading the newsstand mags? Let The Karlyn Group–a full service marketing & sales firm assess your business needs. Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

info@karlyngroup.com

#karlyn101

WHAT’S THE SCOOP ON #HASHTAGS?

hashtag

when to use hashtags

Every time you turn around there’s a #. Maybe you saw someone walking down the street and their tee-shirt said #coffee. Perhaps you saw a cute picture of a dog online and a caption under it said #doglife. You’re seeing the good old fashioned ‘tic-tac-toe’ board taking over society and you want to know what’s up. You need to know what’s up because one little #hashtag can change the life of your business!

You can spend hours reading statistics online concerning the importance of adding a #hashtag to your social media posts. We definitely recommend you do that to figure out what process and outlets work best for you, but for now here are the basics to get you started.

PURPOSE OF #HASTAGS

  • Engages your audience
  • Sparks conversations
  • Makes your content visible to people interested in what you’re offering
  • Builds your brand

 

TIPS IN USING #HASHTAGS

  • BE RELEVANT to your business
  • BE RELEVANT to the topic
  • BE RELEVANT to current trends
  • BE RELEVANT to the day of the week
  • BE RELEVANT to the platform you are using (Twitter 1-2 #, Instagram 11+ #)

 

HOW TO PICK A #HASHTAG

  • Search pages you like to see what #hashtag they use
  • Look at Influencer & Experts’ #hashtags that are relevant to your topic
  • Check out Hashtagify.me for all kinds of stats & search for keywords (fee)
  • Sign up for Ritetag.com & see instant #hashtag suggestions based on real time data (free with limited options)
  • Create a Tagboard account & see how your #hashtag is used across multiple networks (fee)

 

POPULAR #HASHTAG IDEAS FOR THE WEEK

  • #mondaymotivation #mondayfunday #mondayblues
  • #traveltuesday #tiptuesday #transformationtuesday
  • #wednesdaywisdom #workoutwednesday #humpday
  • #TBT #thankfulthursday #thirstythursday
  • #followfriday #fridayfact #TGIF
  • #saturdayshoutout #saturdayswag
  • #startupsunday #sundayfunday #sundayreads

 

Adding #hashtags to your posts make you more noticeable, but it is also a creative fun way to help you expand your thinking about your current business. Remember to keep your #hashtags RELEVANT to your topic & take the time to research and engage in #hashtags that relate to your company. Don’t feel like sitting on-line for hours a day staring at #####?

Let The Karlyn Group–a full service marketing & sales firm assess your business needs. Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

DOES MY COMPANY NEED TO HAVE EXPOSURE ON SOCIAL MEDIA?

apps blur button close up

Photo by Pixabay on Pexels.com

Your small business is growing, you’re making money, your website looks professional, so let’s take a break! No! This is the time to expand your brand and grow grow grow! Lots of successful businesses are guilty of not using all their options to bring in even MORE business. Including us! When you’re always working on projects or filling orders it’s easy to get content and neglect your social presence. You don’t think about ways to expand and perhaps you think you don’t have TIME to build a social media following.

How do you figure out which outlet is best for you? How do you stand out in a very crowded space where everyone else seems established with hundreds or thousands of followers?

Quick basics to figure out your social media goals:

WHO is your target audience for your service or product?

WHAT kind of content can you offer them on social media?

WHERE does your audience spend their time online (what sites)?

WHEN (and how often) should you engage with your online audience?

WHY should people follow you?

HOW are you going to turn these followers into customers & clients?

Quick summary of the most popular sites:

 FACEBOOK hit your current contacts, good for online business’

INSTAGRAM fastest growing network, #hashtags for topics

TWITTER communication in real time, current issues & trends

LINKEDIN connect with corporate clients, share expertise

PINTEREST content is searchable & lives forever

YOUTUBE video blogs & “how to” channels

SNAPCHAT engage a younger demographic (18-24) with short videos vanish after 24 hours

Social media has over 3 billion users and that number grows daily. Doesn’t your business deserve a piece of the action? The name of the game with social media is engage the audience with relevant content & turn the lead into a satisfied customer! With proper research and dedication every business can grow with social media.

Sitting online for hours a day building a following isn’t practical when you are launching or running a business.  Let The Karlyn Group assess your social needs and figure out what channels would be the most effective for your company.

About the Karlyn Group
Whether you need guidance with social media, marketing & branding or website design & development, we will customize a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

DOES MY COMPANY NEED A WEBSITE?

I have a great product, I’m happy with my monthly sales so why should I invest in a website?

This question crosses the minds of small business owners everyday as they sip on their morning coffee. One can get lost in the available information researched on this topic so we are going to break it down for you.

Depending on who you ask the number of small business’ that don’t have a website range from 36%-50%. (Clutch 36%, CNBC 45%, WordPress 50%) If your business falls into this category could one of the following be the reason?

  • You don’t feel tech savvy enough to create a website
  • You have a strong presence on social media so it is not necessary
  • A website is too expensive, time consuming, or complicated
  • I don’t have time to get one done

If you answered yes to any of the above you’re not alone. Is it time for you to invest in a website so you can…

  • Educate customers about your product and/or service
  • Have all contact information & social media sites easily accessible
  • Establish comfort level with customers to purchase your product or service
  • Build relationships with your customers
  • Collect contact details for potential clients (lead generator)
  • Expand your market
  • Win potential customers when they read others reviews of your product
  • Share your story and vision
  • Keep up with the competition who are doing business 24/7
  • Appear on a search engine results page (SEO)
  • Increase your profits & grow your business
  • Establish an online reputation of credibility (people like reading reviews, seeing BBB & other accreditations)

If you answered YES to any of the above you are READY to build a website! There are many one stop shops for web hosting & web design which unfortunately can be limiting and hard to deal with if something goes wrong. Or, you can contact The Karlyn Group—a full service marketing & sales firm. Our process is simple: first we pinpoint the challenges that are holding your organization back, and then we solve them. From marketing & branding to website design & development, we will create a plan to bring your business to the next level! Check out some of our work and contact us to set up a free consultation.

Logos & Branding Matter. Here’s Why!

Logos & Branding Matter. Here’s Why! by Amy Zucchi-JusticeThe look and feel of your company’s brand, logo, and marketing pieces are important.

The construction industry, while known for designing and building as a profession, can often fall short when it comes to their own branding. Often times companies won’t have a fully designed logo, but simply use clip art and some standard type-face on a paper.

Nowadays, your potential clients are paying attention and judging you for your appearance. Logos are using really nice, clean, modern typefaces and less “classic.” If you’ve had the same logo for three generations, you may want to simply modernize it while retaining some of the original elements, or you may want to redesign it. It’s good to review and update the logo and branding materials every five to 10 years. Above all, your branding should be tasteful, attractive, and help your company stand out from the crowd. Continue reading

Post-event Marketing: How to Convert Attendees into Clients

Post-Event Marketing: How to Convert Attendees into Clients by Amy Zucchi-Justice

In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.

When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to: Continue reading