Logos & Branding Matter. Here’s Why!

Logos & Branding Matter. Here’s Why! by Amy Zucchi-JusticeThe look and feel of your company’s brand, logo, and marketing pieces are important.

The construction industry, while known for designing and building as a profession, can often fall short when it comes to their own branding. Often times companies won’t have a fully designed logo, but simply use clip art and some standard type-face on a paper.

Nowadays, your potential clients are paying attention and judging you for your appearance. Logos are using really nice, clean, modern typefaces and less “classic.” If you’ve had the same logo for three generations, you may want to simply modernize it while retaining some of the original elements, or you may want to redesign it. It’s good to review and update the logo and branding materials every five to 10 years. Above all, your branding should be tasteful, attractive, and help your company stand out from the crowd. Continue reading

Post-event Marketing: How to Convert Attendees into Clients

Post-Event Marketing: How to Convert Attendees into Clients by Amy Zucchi-Justice

In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.

When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to: Continue reading

Event Participation = Marketing Opportunity

Event Participation = Marketing Opportunity by Amy Zucchi-JusticeThere are many types of industry-specific events each year. Getting involved with such an event is a great tactic to help boost your brand, sales, clientele and more.

With so many events, what is the best way to manage it all? How do you choose which ones are best for you and your marketing strategy?

There are conferences, networking events, trade shows, etc. Some are national, some are regional, some are local…it is crucial to find the right kind to attend. In order to make sure that your participation is a productive tool for you and your company, you should: Continue reading

3 Systems that Help Convert a Lead into a Customer

3 Systems that Help Convert a Lead into a Customer by Amy Zucchi-JusticeMany of the email and marketing systems available today can do a lot of marketing work for you. These systems have features such as forms to capture leads, automatic replies, and even customized follow-ups. These sophisticated, integrated tools are changing the way businesses prioritize their marketing efforts. By knowing what stage of the buying process your customers are in, your sales team can focus on the lower-hanging fruit and your marketing team can focus on everyone else. Continue reading

Tips to Convert an Online Lead into a Sale

Tips to Convert an Online Lead into a Sale by Amy Zucchi-JusticeLead generation means taking leads—potential clients and customers—and nurturing them in the right way so that you can convert them into actual clients and customers.

In the past, we’ve talked about having unique landing pages on your website that tie in with your social media outlets; somebody who gives their information on your website is a hotter lead than someone you make a cold call to. Arguably, the person who volunteers their information to you could be a better lead than a referral, because they clearly want something from you—and they have already taken the time and made a leap of faith to give you their information. Continue reading

Building a Brand: Online Advertising Tips

Building a Brand: Online Advertising Tips by Amy Zucchi-JusticeOnline advertising can be a very powerful tool for the construction industry. Companies such as Google and Facebook provide a lot of information about how to utilize their online advertising services. However, as these services have expanded and diversified, they have also become a bit complex. Continue reading

Which Social Media is the Right Social Media?

Which Social Media is the Right Social Media? by Amy Zucchi-JusticeIn just a short time, social media sites (e.g., Facebook, Twitter, Instagram, LinkedIn) have evolved to become crucial tools used by professionals to market their services, build their collaborative networks, and achieve their goals. Thoughtful, strategic use of social media enables construction businesses to highlight their successful projects, showcase their services, and promote their expertise.

At first, the variety of social media options can seem intimidating, but once you familiarize yourself with a few of them, you’ll understand which can be of most help to you. Continue reading